Will it cost more to outsource or develop and maintain an eCommerce Solution in-house?
Outsourcing can provide the ability to to reduce the risk, complexity and capital investment required for launching, managing and growing your international online business.  It can provide fast time to market and instant required expertise.

To elaborate, you really need to strongly consider the high costs of equipment and expertise in labor.  The real question is going to be, what do you anticipate your growth to be?  If you project high growth, you will need to understand that it is nearly impossible to stay abreast of the ever-changing online technology and more important, the always increasing online-security issues.  Omega provides the turn-key solution and informs you of all the crucial elements that need to be taken seriously when considering an online or eCommerce solution.

It’s not just for the marketers and the ad guys anymore to bring the customer, it also falls to the IT side of the e-commerce site to keep the customers happy and clicking on the site. You must be able to meet the customers’ demands and those are just growing as this industry continues to rapidly evolve.

Of particular mention with this last comment is the importance of a disaster recovery plan  In today's high tech and  high pace online world, having a tape backup just doesn't meet the proper business requirement of disaster recovery.  You can't avoid the obvious.  Technical disasters occur and preparation, planning and a having a pro-active mindset can minimize these potential technical disasters.  Omega deploys a total solution that can include synchronizing databases, secure off-site backups, redundant servers in separate geographic areas of the United States, and a very detailed recovery plan. 

Plain and simple, in the potential event of a technical disaster, it boils down to measuring how fast can you or Omega reconstruct your entire website and get it back to fully functional.  Omega understand points of failure and implements plans accordingly, to meet your critical needs.

Among the many differentiators of eCommerce solution companies, what is one that should stand out?
Performance and Support. You need to always be cognizant of performance from the angle of how to improve your customer’s experience when they visit your website.  Speed, ease of use, clear navigation, and a robust search tool can be key in providing what is needed in terms of performance.  Online shoppers are becoming savvier at evaluating competing product offerings on the Internet. Whether these potential customers purchase online or offline, they increasingly base their perceptions of a retailer's selection, service level, and brand image on the online experience.  We have the expertise in fully understanding this as we provide eCommerce solutions to small and very large corporations alike.  We deploy properly load testing applications to your servers with your eCommerce site running to determine the best hardware/software solutions for you.  It is important to understand that getting customers to your site successfully is only half the battle.  If your site is too slow, or they don't like what they see, they wont buy and they will go elsewhere - your competitor!

In terms of support, Omega provides a custom support package based on your needs.  It can range from a 24/7 Toll-Free Customer Care line where you will receive a one-hour response time to a much simpler 9-5 business hour Customer Care line where you will receive a 4-hour response time.  Our Customer Care group is in-house and fully capable of handling any eCommerce support needs.